Client: ET Investments

Situation:
Nationally recognized investment firm, seeking to attract investors, needed a new website in order to showcase their expertise in providing business resources and opportunities to the local real estate market.

Solution:
After researching the firm's history and brainstorming with the senior executives, Barbara successfully established the firm's mission statement, passion and spirit with copy that "spoke" directly to their target audience.

Result:
www.etinv.com

Client: Direct-Marketing Publishing Firm

Situation:
Direct-mail publisher wanted to build revenue by selling new age products and jewelry over the Internet to their target market -- middle America, 45-plus year-old women.

Solution:
Barbara created copy with a warm and folksy approach for an online catalogue. She wrote headlines, product copy, sidebars and copy for each category [Angels, Divination, Love, Luck and Protection]. She also edited existing copy and researched inspirational quotes.

Result:
www.enchantedsecretpowers.com

Client: Kraft Foods

Situation:
The research & development division of this major food company needed a serious boost in morale due to reorganization.

Solution:
After speaking with R & D key executives to gather information about the group, Barbara custom-created an hour comedy performance of sketches and improves for their awards ceremony.

Result:
Successfully tied in departmental and company's themes, products and individuals to make employees feel appreciated, and make the awards ceremony a memorable event -- one that even had upper management laughing.

Client: JPMorgan Chase

Situation:
The global audit department of this major financial institution was under pressure to implement time-sensitive technology changes to the firm on a worldwide basis.

Solution:
To kick off their worldwide audit meeting, Barbara crafted a comedic speech that addressed the promises and challenges of technology in banking today. An actor was cast and then introduced by senior management as "a premier audit specialist."

Result:
Hired by JPMorgan Chase's HR Service Delivery department to kick off their annual meeting by writing a comedic speech addressing the firm's HR policy.

Client: Matrix Hair Products

Situation:
Leading professional hair care & color company wanted to promote its hip new products to hair stylists and shine above the competition in a trade show environment.

Solution:
Barbara partnered with Matrix executives to create "Matrix" characters who interacted with trade show attendees. She also wrote breakout performance segments to highlight 6 product lines.

Result:
Achieved higher booth attendance and enthusiastic participation from potential customers, and successfully introduced each product line.